But RTDs are now positioned not only to resonate with consumers’ ever more health-focused lifestyles and their increased demand for low- or no-alcohol drinks but to actually inspire them to be even more health-conscious. And the numbers tell the rest: Vencedor per the latest report of IWSR Drinks Market Analysis, total beverage alcohol consumption in the United States improved 2% in 2020, marking the largest volume gain since 2002, with the RTD category recorded growing 62.3%. The category has already outpaced the spirits volume and is likely to surpass wine by the end of 2021.

It’s not a common practice anymore, but there's a fascinating and sometimes distorted history behind "mezcal con gusano"

RTDs are slower to respond than other temperature sensors. In order to understand why, consider that there are three modes of heat transfer: conduction, convection, and radiation.  

Although White Claw was the most impactful brand in the discussion, its CEO Davin Nugent wasn’t that often quoted. However, he spoke about the market more generally, noting that consumers are seeking ‘better for you’ options to suit their active lifestyles and they have become less interested in beer and sugary drinks, with their associated high calorie and carb content.

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Not only is it North America's oldest distilled spirit, but it is intrinsically important to Mexican culture and heritage. Pulque, a milky liquid made from agave and the first iteration of tequila, was sacred in Aztec culture and often linked with feasting and ritual ceremonies.  Takedown request View complete answer on paquitequila.com

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Direct to consumer – The COVID pandemic energized a trend already occurring within the RTD alcoholic beverage market—direct–to–consumer sales. With people stuck at home, brands leaned into their eCommerce engine.

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When you drink alcohol, you don't digest alcohol. It passes quickly into your bloodstream and travels to every part of your body.

The report found that premixed cocktails, including spirits-based RTDs, were the fastest growing spirits category in revenue and volume in 2021. Nearly two-thirds of survey respondents consider themselves regular or occasional consumers of RTD beverages.